The following was published as the conclusion to our series, The Seven Deadly Sins of Digital Customer Relationships. This chapter can be read as a great summary; however, if you’d like to dive deeper into any of the individual ‘sins,’ you can find the entire series here. A CODA So that’s it. Seven sins. And...Read More

The following was published as Chapter 7 of our series, The Seven Deadly Sins of Digital Customer Relationships. This chapter can be read by itself as a great introduction to the benefits of sourcing data directly from the customer. However, if you’d like to start from the beginning, you can find the entire series here....Read More