The Internet was designed to connect machines, not people.

None of us actually owns a digital identity. We simply ‘rent’ identities from each of the websites or apps we use, resulting in an inefficient, fraud-riddled, privacy-invading mess. Additionally, each organization we interact with must store our personal information in massive databases. These ‘silos’ become gold mines to hackers and toxic liabilities for anyone obligated to store the data.

A siloed approach to identity may have worked in the early days of the Internet, but with practically every business and billions of people now online, problems such as fraud are growing rapidly. The costs of these problems will soon balloon as billions more identities come online with the Internet of Things.

Regulators try to police misbehavior by dishing out billions in fines each year, but they don’t address the root cause. Data breaches continue to occur almost daily, often because siloed identity creates massive troves of data attractive to hackers.

Siloed identity
leaves a wake of destruction


  • A frustrating mess of usernames and passwords
  • Personal information scattered across the Internet
  • Identity theft from weak passwords, data breaches & more
  • Widespread inhibition to register, respond, or engage
  • Our data harvested and sold without our consent
Siloed identity
leaves a wake of destruction


  • $3.7 trillion in fraud related expenses annually
  • Forced to become identity providers/security experts
  • Data breaches cause embarrassment and loss of trust
  • Greater security = worse user experience
  • Compliance headaches (KYC/AML, HIPAA, GDPR)
  • Billions of dollars in fines levied annually
Siloed identity
leaves a wake of destruction


  • Devices spy on us inside our homes
  • Widespread device hacking
  • Chain-of-trust problems
  • Lack of accountability
  • Too expensive or complex for many devices/manufacturers
  • Proprietary solutions are not interoperable

It is a fight we cannot win with the same thinking that caused the problem. Something has got to change.

Until now the only option has been a single point of control – the silo owner – and no ownership by the individual.

Fortunately, this is no longer true.